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The Stark Family Takes Vogue Inside The Very Rock ā€™nā€™ Roll Chrome Hearts Factory in Los Angeles

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ā€œI just think we are in a big artistic zone for everybody,ā€ Jesse Jo Stark, daughter of Chrome Hearts founder Richard Stark, says of the brandā€™s factory in Hollywood. Sheā€™s right: factory, although technically the correct term, feels like a misnomer: inside youā€™ll find a music rehearsal studio, a kitchen, a living space with couches, and countless amounts of clothing racks within the warehouse which stretches three Los Angeles city blocks. Want to work, relax, or create? Thereā€™s a space for youā€”all done in Chrome Heartsā€™ signature rock ā€™nā€™ roll aesthetic. ā€œEverything is pretty Chromed out,ā€ says Jesse Jo.

In a new video, the Stark womenā€”including Jesse Jo, Frankie Belle, and their mother and Chrome Hearts co-owner Laurie Lynn Starkā€”give us a tour of the brandā€™s factories and their favorite objects within. For Laurie Lynn, thatā€™s a self-portrait with late artist John Baldessari where she appears to pick her nose. (She also has a soft spot for her European tea set: ā€œMy grandmother used to serve me tea, and I decided that was something of my childhood that I wanted to carry through,ā€ she says.)

Jesse Jo, meanwhile, treasures a coffin-shaped jewelry box that her father personally designed for her. Inside? Love lettersā€”from flames past and presentā€”as well as pictures of her dog.

The women also have their favorite fashion designs too. Frankie Bell, who has her a swimsuit line that she produces in the factory, shows the emotional details she put into a newspaper-print bikini. Meanwhile, Jesse Jo shares the inspiration behind Chrome Heartsā€™s Sugar Jones boots. The musician couldnā€™t find a pair of boots that fit her on-stage persona. ā€œI wanted to feel like a feline on stage and be able to stop and feel powerful. I didnā€™t have that shoe yet,ā€ she says. So under her creative direction, Chrome Hearts made them. ā€œTheyā€™re my second skinā€”I donā€™t play a show without them.ā€

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